Top 10 Most Popular OTT Platforms in India – If you’re looking for an affordable and effective way to share your content with the world an OTT platform might be just what you need. In this post we’ll take a deep dive into some of the top OTT platforms in India, so you can choose the one that’s best for you.
We’ve done the research and gathered information about the most popular OTT platforms in India from their user friendly interface to their impressive array of features. You’ll learn about their subscription plans how many viewers and subscribers they have and what makes each platform unique. Whether you’re starting your own OTT channel or just looking to expand your current content offering this post has everything you need to know.
Top 10 Most Popular OTT Platforms In India 2023
Top Popular OTT Platforms In India Details
| Article for | Top 10 Popular OTT Platforms In India Based On Subscribers |
| Category | Entertainment |
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The History of OTT Platforms in India 2023
the OTT industry in India has come a long way since its beginnings. It all started with Reliance Entertainment launching BIGFlix in 2008 which was the first OTT platform in India. Although it wasn’t popular at the time it paved the way for the growth of the OTT industry in the country.
Fast forward to 2010 when Digivive Services Private Limited launched the nexGTv mobile app which was the first mobile live streaming app in India. This app offered live TV shows and on-demand content and during the 2013-2014 season, it was used to watch IPL matches on smartphones.
The launch of DittoTV by Zee Network and Sony Liv in 2013 was a major milestone for the OTT industry in India as it marked the beginning of the significant growth of OTT platforms in the country. The success of Hotstar when it was launched in 2015 really put the OTT industry on the map and showed that there was a huge demand for online content.
As a result many businesses including big players like Netflix and Amazon Prime Video, entered the Indian OTT market, making it one of the most competitive markets for OTT platforms in the world. It’s amazing to see how far the OTT industry has come in India and it will be interesting to see how it continues to evolve in the future.
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The Rise of OTT Platforms in India 2020 Was a Game Changer
the COVID 19 pandemic has truly transformed the digital streaming landscape in India. Before the pandemic OTT platforms were mostly popular among young urban audiences who were interested in binge watching content. However with the nationwide lockdown in March 2020 the demand for OTT services skyrocketed as people were forced to stay at home with limited options for entertainment.
The widespread adoption of low cost internet plans offered by Jio combined with the increased speed of 4G internet made it easier for people to access OTT platforms from the comfort of their own homes. This combined with the closure of theaters made OTT platforms the go to source for watching movies and other forms of entertainment.
As a result of this major players in the online video streaming industry such as Netflix and Amazon Prime saw a surge in popularity and many other OTT platforms were quick to follow suit. Today movie buffs in India have a wealth of options when it comes to streaming their favorite films and web series making the OTT industry one of the most exciting and dynamic industries in the country.
As of 2022 the OTT industry in India is dominated by Amazon Prime Video and Netflix with each of them holding a 20% market share. The third place is taken by Disney owned Hotstar with a 17% market share. The fourth largest player in the market is ZEE5 which has a strong presence in the Hindi, Telugu, Tamil and Malayalam markets and holds a 10% market share.
In the top 10 OTT platforms in India Jio Cinema, Alt Balaji, Sony Liv, SUN NXT and Aha Apps also have a substantial market share making them key players in the industry. The competition in the Indian OTT market is fierce with each platform vying to gain a larger share of the market by offering an array of content, including films, TV shows, web series and more. Whether you are looking for a platform to stream your favorite movies or a place to catch up on your favorite TV shows you are sure to find something that suits your needs in India’s vibrant OTT market.
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Future Prediction of OTT platforms
Even as theaters begin to reopen the influence of OTT platforms on the Indian entertainment industry is expected to continue to grow. With a wide range of content including direct releases, web series, shows, foreign content and original content the OTT industry is poised to remain strong and continue to be a major player in the entertainment landscape in India. The convenience, flexibility and variety offered by OTT platforms are likely to keep consumers coming back for more making it an exciting time for both content creators and consumers. Whether you are a filmmaker looking to reach a wider audience or simply a fan of great entertainment the future of the OTT industry in India is looking bright.
List of Popular OTT Platforms in India
Are you tired of scrolling through endless options on TV or cable channels to find something to watch? Look no further because OTT platforms are here to solve all your entertainment needs. In this blog post we’ve got you covered with the top OTT platforms in India and what makes them stand out.
From Amazon Prime Video to Netflix, Disney’s Hotstar, ZEE5 and more each platform offers a unique range of content and features to cater to different types of users. We’ll also delve into their subscription plans user experience and much more. So whether you’re a movie buff, a fan of web series or just looking for a platform to keep you entertained you’ll find all the information you need here. Make an informed choice and enjoy endless hours of entertainment with OTT platforms.
| Name | Parent Company | Supported Languages |
| Addatimes | Addatimes Media Private Limited | Bengali, Hindi |
| Aha | Arha Media and Broadcasting Private limited | Telugu |
| ALTBalaji | Balaji Telefilms | Hindi |
| Asianet Mobile TV | Asianet Satellite Communications | Malayalam, Tamil, Kannada, Telugu, Hindi |
| BIGFlix | Reliance Entertainment | Hindi, Telugu, Tamil, Bengali |
| Sun NXT | Sun Group | Tamil, Telugu, Malayalam, Bengali, Kannada |
| YuppTV | YuppTV | Hindi, Telugu, Tamil, Kannada |
| Vuclip | PCCW | Hindi, Telugu, Tamil |
| dittoTV | Zee Entertainment Enterprises | English, Hindi, Telugu, Kannada, Tamil, Malayalam, Marathi, Gujarati, Punjabi, Bangla |
| Spuul | Independent | Hindi, Telugu, Tamil, English |
| SonyLIV | Sony Pictures Networks India | Hindi, English, Telugu, Tamil, Bengali, Malayalam, Kannada, Punjabi |
| TVFPlay | Contagious Online Media Network Private Limited | Hindi,Telugu,Tamil |
| Netflix | Netflix Inc. | English, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada |
| Viu | HK Television Entertainment | Hindi, Telugu, Tamil |
| Arre | UDigital | Hindi, English |
| Disney+ Hotstar | Star India (The Walt Disney Company India) | Hindi, English, Malayalam, Telugu, Tamil, Bengali, Kannada, Marathi |
| Eros Now | Eros International | Hindi, Telugu, Tamil, Punjabi |
| Hooq | Sony Pictures, Warner Bros. and Singtel | English |
| Hungama Play | Hungama Digital Media Entertainment | Hindi, English, Telugu, Tamil |
| Amazon Prime Video | Amazon | Marathi, English, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Odia, Punjabi, Gujarati |
| Voot | Viacom 18 | English, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Odia, Punjabi, Gujarati |
| JioCinema | Jio Platforms | English, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Odia, Punjabi, Gujarati |
| Niri9 | Niri Media OPC Private Limited | Assamese , Hindi, Bengali |
| Hoichoi | Shree Venkatesh Films | Bengali, Hindi |
| MX Player | Times Internet | Marathi,Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Punjabi, Odia, Gujarati, English |
| Zee5 | Zee Entertainment Enterprises | Marathi, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Punjabi, Odia, Gujarati, English |
| Ullu App | Ullu App | Hindi, Telugu |
| Mubi | Mubi Inc. | English |
| Manorama Max | Malayala Manorama | Malayalam |
| ShemarooMe | Shemaroo Entertainment | Hindi, Telugu, Gujarati |
| Quibi | Independent | English |
| Viki | Rakuten | English |
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Top 10 Popular OTT Platforms in India On Subscribers Base
India is a rapidly growing and diverse economy that is home to a plethora of streaming services and OTT platforms. To help you choose the right one for your needs we’ve put together a list of the top 10 most popular OTT platforms in India based on their number of subscribers. In this blog post we’ll dive into the features of each platform as well as their popularity and user reviews. Whether you’re looking for a streaming service to keep up with your favorite shows or you’re interested in discovering new content options this post has all the information you need to make an informed decision.
1. Amazon Prime Video
Amazon Prime Video offers a huge selection of Indian and international content including exclusive content from top production houses, Bollywood movies and original web series. This platform also provides a 30 day free trial. So you can test out the service before making a decision. With its vast library of movies and TV shows, user friendly interface and fast streaming speeds, Amazon Prime Video is a great choice for anyone looking for an all in one streaming platform.
Amazon Prime Video Subscription Plans: If you’re looking to subscribe to Amazon Prime Video you’ll have a few options to choose from. For those who want to try it out the monthly membership fee is 129. This allows you to pay as you go and you can cancel at any time. If you’re looking to save a bit of money and commit to the service you might want to consider the three month plan. For 329 you’ll get the same benefits as the monthly subscription but for a longer period. And for those who are sure they want to stick with Amazon Prime Video the annual subscription is the way to go. With an annual membership you’ll pay 999 once a year which works out to be a much better deal compared to paying monthly.
2. Netflix
Netflix is a top notch OTT service that offers its subscribers an extensive collection of exceptional television shows, movies, anime, documentaries and other types of content from various internet sources. With Netflix you have access to high quality videos in different resolutions like HD (720p), Full HD (1080p), Ultra HD (4K) and HDR depending on the capabilities of your device and internet connection. It’s important to note that not all content is available in every resolution. so you might have to settle for a lower quality depending on the specific media.
Netflix Subscription Plans: To access Netflix’s vast content library you’ll need to pay a monthly membership fee of 199 yen for a basic plan that works on smartphones and tablets with 480p resolution. If you want to watch on your computer or TV the monthly fee increases to 499 yen for 480p resolution. For those who want higher quality viewing the monthly plan for 649 yen offers 1080p resolution on all devices. The premium plan which includes 4K+HDR is available for 799 yen per month and works on all media.
3. Disney+ Hotstar
Disney+ is the OTT service that operates Hotstar in India. It is managed by Disney Media and Entertainment Distribution. Hotstar was initially launched by Star India in 2015 as a streaming platform that offered content from its regional networks including movies, live sports, TV shows and original programming. Hotstar also offers content from third party providers with Indian licenses such as HBO and Showtime making it a one stop shop for all your entertainment needs. With a vast collection of movies, TV shows, sports and original programming Hotstar is a must have for anyone who loves to stay entertained.
Disney+ Hotstar Subscription Plans: Hotstar OTT service offers its users three subscription options. The premium subscription which supports 4K resolution and can be used on up to two platforms has a monthly membership fee of 299. If you opt for a yearly premium subscription the cost will be reduced to 149. The VIP package which offers HD dubbed content is available for 399 per year.
4. Zee 5
The ZEE 5 platform is owned by Zee Entertainment Enterprises a subsidiary of the Essel Group. This OTT platform was launched on February 14, 2018 offering its users a wide range of content in 12 different languages. ZEE 5 is a versatile platform offering access to its content through its mobile application as well as on Smart TVs, iOS and Android devices and the web. This platform is a great choice for anyone looking for a comprehensive and accessible streaming experience in India.
Zee 5 Subscription Plans: Zee5 offers a monthly subscription for just 99 Rupees allowing you to access their vast library of content including TV shows, movies, live sports and original programming. Whether you want to enjoy your favorite content on the go or in the comfort of your own home Zee5 has got you covered as it is available on a variety of platforms including Smart TVs, iOS, Android and the web.
5. SonyLIV
Sony LIV is Sony Pictures Networks India’s OTT platform for general entertainment in India. Based in Mumbai it is accessible on a variety of platforms including iOS, Android, Smart TVs and other devices.
Sony LIV Subscription Plans: Sony LIV offers three different plans for its subscribers. If you’re looking for access to all the premium content you can opt for the annual subscription which costs 999. If you’re not interested in all the premium content the annual plans for 399 or 299 are also available. Although these plans won’t give you access to all the premium content you’ll still be able to watch WWE events.
6. Voot
Voot is a top notch over the top (OTT) platform brought to you by Viacom18. It gives you the ability to stream your favorite TV shows, films and countless hours of entertainment straight from your smartphone. With a vast library of over 70000 hours of engaging content including a range of languages and genres, Voot is an ad-supported platform that offers an exceptional viewing experience for all its users. If you’re looking to take advantage of all the premium services that Voot has to offer you can choose between two options. You can opt for an annual subscription of 999 (with a special offer of 399) or pay a monthly fee of 99.
Voot Subscription Plans: To access all of Voot’s premium services you can either choose a one-year subscription for 999 (with an offer period of 399) or opt for a monthly subscription for 99 which will give you continuous access to all of Voot’s premium content.
7. Jio Cinema
Jio Cinema is an amazing streaming platform owned by Jio a subsidiary of the well known Reliance Industries Limited. It was launched back in September 5, 2016 and has been providing its users with an extensive collection of movies, TV shows, music videos, web series and documentaries ever since. With a subscription based model, Jio Cinema offers its users the convenience of watching their favorite content anytime anywhere. It has quickly become a popular choice among movie and TV show enthusiasts and with its vast library of the latest releases it’s easy to see why!
JioCinema Subscription Plans: Currently, the app is free for users but the company has plans to introduce paid subscriptions in the future.
8. ALTBalaji
ALTBalaji is a popular subscription based OTT platform that offers a wide range of never before seen online web series featuring well known celebrities and directed by award winning directors. With its unique and captivating content ALTBalaji has become a go to platform for fans of web series.
ALTBalaji Subscription Plans: The platform offers three different subscription options to its users: 100 for three months 200 for six months and 300 for twelve months. With a subscription you can easily download the ALTBalaji App and watch all of your favorite shows wherever and whenever you want. One of the great things about ALTBalaji is that you can access your subscribed content on up to five devices at the same time making it convenient for you to enjoy your shows with your friends and family.
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9. Sun NXT
Sun NXT is an Indian video on demand OTT service run by the TV Network. It was launched in June 2017 and initially offered content in four languages: Tamil, Kannada, Telugu and Malayalam. Since then the company has added Bengali to its list of languages and is expected to soon add Marathi to its offerings as well.
Sun NXT Subscription Plans: Sun NXT offers its users three different subscription options including a 30 day trial for 150, three months for 130 and a year for 490. With the monthly and quarterly plans you can stream content on one device. With the one year plan you can stream on up to four devices making it a great option for families and groups of friends who want to enjoy content together.
10. Erosnow
Eros Now is a well established Indian OTT platform that provides video on demand and media streaming services. It was launched in 2012 and is managed by Eros Digital the Indian digital media subsidiary of ErosSTX a multinational media company.
Eros now Subscription Plans: Eros Now offers three different subscription options for its users including a 30 day plan for 49 rupees (typically 99.00), a three month plan for 79 rupees (typically 376.00) and a 12 month plan for 399 rupees (typically 950.00). With the monthly and quarterly plans you can stream content on one device. With the one year plan you can stream on up to four devices making it a great option for families and groups of friends who want to enjoy content together.
Conclusion
As OTT platforms continue to gain popularity in India it’s important to understand their advantages and disadvantages and how they can help businesses achieve their goals. In this blog post we’ll dive into the world of OTT platforms in India and take a closer look at some of the most popular ones.. Our aim is to provide our readers with a comprehensive guide on the top 10 OTT platforms in India and how they can help businesses grow.
From Jio Cinema to ALTBalaji and Eros Now these platforms offer a variety of features and benefits that can help businesses reach their target audience and improve their marketing efforts. With a wealth of content including movies, TV shows, music videos and web series OTT platforms are a great way to keep up with the latest entertainment and stay connected with the world.
We hope that this blog post will provide valuable insights for our readers and help them make informed decisions about which OTT platform is best for their business. Whether you’re just starting out or looking to expand your reach the world of OTT platforms in India is full of opportunities for businesses of all sizes.
FAQs
Most Popular OTT Platforms?
Choosing the best Indian OTT platform is subjective as it depends on personal preferences. Some popular options are Netflix, Amazon Prime Video, Disney+ Hotstar, ZEE5 and MX Player offering a mix of TV shows, movies, original content, sports and regional content. Try a few to see which suits your needs best.
Which OTT platform has highest subscribers in world?
Netflix was the OTT platform with the highest number of subscribers globally. As of January 2023, it had 250 million subscribers in over 190 countries. The company’s focus on producing original content, along with its vast library of TV shows and movies, has made it a popular choice for viewers around the world.
Which is the cheapest OTT pack?
In India some of the more affordable OTT options include MX Player (starting at INR 99/month), ZEE5 (starting at INR 99/month), Eros Now (starting at INR 49/month) and Voot (starting at INR 99/month). Prices may vary and it’s recommended to compare plans before subscribing.
Which OTT has all TV channels?
No OTT platform has all TV channels, but some offer a wide range including Disney+ Hotstar, Amazon Prime Video Channels, Airtel Xstream and JioTV.