The Secret Meaning Behind Every Apple Event Name Since 2001

2001 October 23 'Hint: It's not a Mac'

2005    September 7 "1000 songs in your pocket changed everything. Here we go again"    October 12 "One more thing..."    October 19 ''We unveil Apple's latest pro innovations.''

2006    February 28  ''Come see some fun new products from Apple''    September 12  ''It's Showtime''

2007    January 9 ''The first 30 years were the just the beginning''     April 15  ''Lights Camera Apple''     September 5  ''The Beat Goes On''

2008    September 9  ''Let's Rock''     October 14  ''The spotlight turns to notebooks''

2009    September 9  ''It's only rock and roll, but we like it.''

2010    January 27  ''Come see our latest creation.''     April 8  ''Get a sneak peek into the features of iPhone OS 4.0''     September 1   No tagline in the invitation, just a guitar.     October 20  ''Back to the Mac''

2011    March 2  ''Come see what 2011 will be the year of''    October 4  ''Let's talk iPhone''

2012    September 12  ''It's almost here.''    October 23 ''We've got a little more to show you.''

2013    September 10  ''This should brighten everyone's day.''    October 22 ''We still have a lot to cover.''

2014    September 9 ''Wish we could say more.''    October 16 ''It's been way too long.''

2015  March 9 ''Spring Forward''    September 9 ''Hey Siri, give us a hint''

2016    March 21 ''Let us loop you in.''    September 7 ''See you on the 7th.''    October 27 ''hello again''

2017    September 12 ''Let's meet at our place''

2018    March 27  ''Let's take a field trip.''    September 12 ''Gather round.''     October 30 ''There's more in the making.''

2019    March 25 ''It's show time.''    September 10   ''By innovation only.''

2020    September 15   ''Time flies.''    October 13    ''Hi, Speed.''    November 10   ''One more thing.''

2021    April 20 ''Spring Loaded.''    September 14  ''California streaming''     October 18 ''Unleashed''

2022    March 8 ''Peek performance''