Zee5 US Launch – ZEE5, the global media and entertainment powerhouse, has launched its digital entertainment platform in the United States, offering a world of multicultural entertainment to the South Asian diaspora. With over 170,000 hours of on-demand content, ZEE5 provides users with the best originals, movies, TV shows, music, cineplays, and health and lifestyle content, all in one location.
Zee5 US Launch Details
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The ZEE5 platform offers users the option to purchase premium content, and subscribers can access all the latest shows with a subscription plan. The platform also boasts important features such as 15 different languages for navigation, the ability to download content, seamless video playback, and voice search.
ZEE5 has a significant presence in countries such as the United Kingdom, the Middle East, Canada, and APAC, and marked the largest simultaneous market launch ever in October 2018. The company aims to provide access to a considerably greater variety of premium content for the South Asian diaspora and the younger generation in the United States.
The ZEE5 US launch features over 130,000 hours of content, including more than 1600 television shows, more than 3500 movies, and more than 200 originals, in approximately 18 languages, such as Bengali, Marathi, Punjabi, Hindi, Telugu, Tamil, and Malayalam. The United States has approximately 5.4 million South Asian diaspora viewers, making it a vital market for ZEE5’s growth.
Zee5 US Launch
Amit Goenka, President, Digital Businesses & Platforms, ZEE Entertainment, said that the introduction of ZEE5 in the United States was a significant moment for the company. ZEE5 aims to provide the South Asian diaspora and mainstream audiences with a fully customized watching experience on any screen of their choosing.
The new global brand campaign, “Welcome to South Asia: Stories from our world,” and the upcoming programming schedule for ZEE5 were unveiled at the launch by Archana Anand and Priyanka Chopra Jonas. The campaign highlights the diverse tales from South Asia and aims to showcase the hyperlocal content to global audiences.
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Zee5 plans to launch in Canada soon, as the country also has a large Indian and Pakistani population. Additionally, Zee5 is getting ready to release SS Rajamouli’s RRR, one of India’s biggest movies, on its platform.
In summary, ZEE5’s US launch is a significant step towards providing the South Asian diaspora in America with access to high-quality, hyperlocal content. The platform’s impressive library of content in multiple languages and its customized viewing experience make it an attractive option for both the South Asian diaspora and mainstream audiences.